A hamu é um projeto que proporciona atividades de excelência à população sénior, que queira manter a sua autonomia social em segurança e uma vida mais ativa.
Todo o projeto foi desenhado com o objetivo de refletir simplicidade, modernidade e criar uma conexão emocional com o público-alvo. O “m” estilizado sugere a forma de um coração, simbolizando amor, cuidado e ligação, conceitos -chave para a proposta de valor da hamu. Este detalhe visual, desenhado especificamente para a identidade, faz uma ligação direta à fonética da palavra “AMO”, fortalecendo a associação da marca a sentimentos de animação e bem-estar.
A par da identidade e universo da marca, protegido por um Manual de Normas Gráficas, foram desenhadas várias peças de comunicação online e offline, assim como o site de apresentação.
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hamu is a project that provides activities for senior citizens who want to maintain their social autonomy in safety and lead a more active life.
The whole project was designed with the aim of reflecting simplicity, modernity and creating an emotional connection with the target audience. The stylised ‘m’ suggests the shape of a heart, symbolising love, care and connection, key concepts for hamu's value proposition. This visual detail, designed specifically for the identity, makes a direct connection to the phonetics of the word ‘AMO’ (Love), strengthening the brand's association with feelings of excitement and well-being.
Alongside the brand's identity and universe, protected by a Graphic Standards Manual, various online and offline communication pieces were designed, as well as the website.
hamu is a project that provides activities for senior citizens who want to maintain their social autonomy in safety and lead a more active life.
The whole project was designed with the aim of reflecting simplicity, modernity and creating an emotional connection with the target audience. The stylised ‘m’ suggests the shape of a heart, symbolising love, care and connection, key concepts for hamu's value proposition. This visual detail, designed specifically for the identity, makes a direct connection to the phonetics of the word ‘AMO’ (Love), strengthening the brand's association with feelings of excitement and well-being.
Alongside the brand's identity and universe, protected by a Graphic Standards Manual, various online and offline communication pieces were designed, as well as the website.
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