Arte, delicadeza, elegância e precisão do corte - são estes os ingredientes comuns à preparação de qualquer prato japonês.
A inspiração para a criação da marca in/sushi aparece-nos no ato de preparação do peixe - kirikata - técnicas de corte de sashimi. A inclinação da lâmina e o ato de cortar foram as principais influências visuais.
De forma a posicionar e destacar a marca in/sushi dos demais, a assinatura escolhida foge
ao banalizado "fusion food". Em vez disso, a palavra "conceptual" traça um novo caminho neste segmento de mercado, conseguindo assim a diferenciação pretendida.
---
Art, delicacy, elegance and precision of the cut - these are the common ingredients when preparing any Japanese dish.
The inspiration behind the design of the in/sushi visual identity comes from the act of preparing fish - kirikata - sashimi cutting techniques. The inclination of the blade and the act of cutting were the main visual influences.
In order to position the in/sushi brand and make it stand out from the crowd, the signature chosen eschews the banalised "fusion food’. Instead, the word ‘conceptual’ traces a new path in this market segment, thus achieving the desired differentiation.
ao banalizado "fusion food". Em vez disso, a palavra "conceptual" traça um novo caminho neste segmento de mercado, conseguindo assim a diferenciação pretendida.
---
Art, delicacy, elegance and precision of the cut - these are the common ingredients when preparing any Japanese dish.
The inspiration behind the design of the in/sushi visual identity comes from the act of preparing fish - kirikata - sashimi cutting techniques. The inclination of the blade and the act of cutting were the main visual influences.
In order to position the in/sushi brand and make it stand out from the crowd, the signature chosen eschews the banalised "fusion food’. Instead, the word ‘conceptual’ traces a new path in this market segment, thus achieving the desired differentiation.
#branding #graphicdesign
Projeto desenvolvido por / Project developed by:
Miguel Modesto — Brand Design / Youngnetwork Group
Miguel Modesto — Brand Design / Youngnetwork Group
