A House Tellers é uma unidade imobiliária premium, afiliada a uma grande empresa de consultoria. O logótipo anterior não fazia jus às ambições do projeto, e fui convidado a posicioná-lo no lugar certo. A escolha tipográfica traduz a vasta oferta da unidade, desde produtos imobiliários clássicos a modernos.
A par da identidade Imobiliária, a House Tellers oferece também serviços de Investimento, Assessoria e Concierge, todos reconhecidos com as suas próprias sub-marcas.
A House Tellers tem uma forte ambição de estar no topo de seu jogo, razão pela qual a marca foi desenhada para incluir em seu ADN a aspiração a ser número 1.
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House Tellers is a premium property unit affiliated with a large consultancy firm. The previous logo didn't represent the project's ambitions, and I was asked to position it in the right place. The typographic choice reflects the unit's wide range, from classic to modern property products.
In addition to its Real Estate service, House Tellers also offers Investment, Advisory and Concierge services, all of which are recognised by their own sub-brands.
House Tellers has a strong ambition to be at the top of its game, which is why the brand was designed to include in its DNA the aspiration to be number 1.
---
House Tellers is a premium property unit affiliated with a large consultancy firm. The previous logo didn't represent the project's ambitions, and I was asked to position it in the right place. The typographic choice reflects the unit's wide range, from classic to modern property products.
In addition to its Real Estate service, House Tellers also offers Investment, Advisory and Concierge services, all of which are recognised by their own sub-brands.
House Tellers has a strong ambition to be at the top of its game, which is why the brand was designed to include in its DNA the aspiration to be number 1.
#branding #graphicdesign
